A ride aboard the Chennai
Express just got a lot more expensive. Tickets to the Shah Rukh Khan,
Deepika Padukone starrer will now cost upto 40 per cent more, thanks to a
decision taken by the multiplexes yesterday morning.
The
raise, which will see an unprecedented 40 per cent increase in ticket
prices during the weekday shows and up to a 20 per cent hike over the
weekend, will not be uniform across all multiplexes.
Increasing
ticket prices around festivals is not unusual but the Rohit Shetty film
takes the cake with its unprecedented pricetag and a ticket in Juhu PVR
will cost the patrons close to Rs 500.
While Fun Cinema will
raise the weekday tickets prices by 40 per cent, PVR and Cinemax tickets
will cost 25 per cent more throughout the week.
When
contacted, Anand Vishal, Head of Operations, Fun Cinemas told Mirror,
"The jump in weekday ticket prices is largely due to the fact that
currently they are sold at a lower price. Eid has been traditionally
good for business and during the Eid week, we expect to sell more
tickets than we do in a full month otherwise. A Shah Rukh Khan film is
coming after nine months and history shows that Rohit Shetty's films
have not gone wrong at the box office."
Another major chain Inox had decided on a hike but had not fixed the price at the time of going to press.
The hike has drawn extreme reactions from the public. Aditya Sampat,
27, an interior designer from Mumbai, feels that the move is "uncalled
for" and the development has put him off the film. But the rates have
not deterred others, like Taranpreet Kaur, an audit firm consultant in
her mid 20's from Delhi. "I will not miss the movie for anything," said
Kaur and her enthusiasm was backed by Piyush Kumar, a young engineer
from Chennai who believes that the audiences will not shy away because
of the new rates.
But all is not bad news for SRK fans waiting
for the film as most single screens, including popular theatres like
Gaiety, Galaxy and Chandan, have decided to buck the pricey trend.