SRK to be a trademark

The actor has sent an application to the Trade Mark Registry that his often-used intials not to be used without his permission

Shah Rukh Khan is a brand by himself. And very soon his often-used-initials---SRK may become a very valuable property. Mirror found out that the actor has recently applied for a trademark on his name SRK at the Delhi office of the Trade Mark Registry.
However, he has not received a final confirmation on it yet. According to the rules, once his trademark SRK is published in the Indian Trademark Journal, anybody who has an objection can file a notice within three months.
    Interestingly, Sachin Tendulkar had applied for the same, to trdaemark his name SRT, earlier this year. In fact, we had told you how when Vindhu Vinod Chopra needed to use the cricketer's name in his film Ferrari Ki Sawaari, he had to seek Sachin's permission.
    In the West, getting a trademark on one's name isn't uncommon. In fact, Roger Federer, Michael Gordon and Jennifer Lopez are among some of the names that have been trademarked in the past.

'SRK has taken this decision after a lot of thought. He wants to safeguard his brand

And now, SRK is ready to add his name on the list. A source close to the actor told Mirror, "SRK has become bigger with every project. He has taken this decision after a lot of thought. Career wise, it is great decision to safeguard his brand."

Intrestingly, the application submitted by the actor to the Trade Mark Registry (of which, Mirror has a copy) bars several industries from using his name. For example, tobacco products, alcoholic beverages, water and even other non-alcoholic drinks can't use the actor's name. The same goes for fresh fruits, vegetables, salt, mustard so on and so forth.