Young women in China are spending as much as $7 (around ₹600) for a five-minute hug from muscular men, who are now being referred to as “man mums.” These stress-relieving embraces have become a trending phenomenon on Chinese social media.
“Man mums” are gym-goers known for their muscular build, but are also described as having so-called feminine traits such as gentleness and patience. Among their clients are stressed-out students and lonely women who seek comfort through paid hugs to cope with emotional fatigue, sadness, and work pressure.
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